Jade Path Travel partners with CITS Xi’an （Xi’an China International Travel Service Group Co., Ltd.）. This website was created to clearly present our itineraries and inspire confident travel for international guests.

Jade Path Travel was born from a simple truth: to truly know China, you must walk its paths—not just with your feet, but with your heart.

Our name is inspired by the ancient Jade Road, a historic trade route that carried luminous nephrite from the Khotan mines of Xinjiang to the imperial courts of Xi’an—China’s ancient capital. Less traveled than the Silk Road, yet equally rich in stories, this path reminds us that the most precious journeys are those that reveal inner beauty.

• Like jade itself—enduring, luminous, and deeply symbolic—our itineraries are crafted to connect you with China’s living heritage:The quiet chant of sutras echoing through Dunhuang’s Mogao Caves,

• The mist-wrapped sandstone pillars of Zhangjiajie at dawn,

• The golden dunes of the Taklamakan, where camel bells once guided caravans across time.

• We don’t do checklist tourism. Instead, we design thoughtful, small-group journeys that invite authentic connection:Sharing tea and stories with a Uyghur family in Kashgar,

• Standing alone before the Terracotta Warriors as the first light touches their faces,

• Reciting Tang poetry beside an oasis where monks once rested.

Walk with us. Not just to see China—but to feel its rhythm, understand its layers, and carry its spirit home.

Enterprise Development History

1956 -In June 1956, “Xi Jing Guesthouse” was officially established on Jiefang Road.

1978-In January 1978, the National Tourism Work Conference was held in Beijing, and the Provincial Tourism Office proposed a plan to officially call it the “Xi’an Branch of China International Travel Service”.

• On April 28, 1992, the Provincial Tourism Bureau approved that the company was upgraded to a first-class travel agency and renamed as Xi’an China International Travel Service with the approval of the National Tourism Administration on April 16.

• 1999-The completion of the printing of the “Compilation of Management Systems for Xi’an International Travel Service Enterprises” marked the company’s entry into a new stage of institutional management

• 2005-Till May 20, 2005, the company was listed on the “Top 100 International Travel Agencies Honor List” by the National Tourism Administration in 2004, ranking first among travel agencies in the northwest region. In August of the same year, China International Travel Service Co., Ltd., the largest tourism group in China, successfully invested in Xi’an International Travel Service

• 2024-From September to November 2024, as the only hospitality provider in Shaanxi, the company successfully served 3000 American tourists from Viking Cruises to China, receiving unanimous praise from Viking’s overseas headquarters and American tourists.

• By 2025, there will be over 120 online and offline stores and subsidiary companies in the province, serving nearly 400000 tourists annually.